Every year the Carolina Panthers honor high school football coaches through the Coach of the Week (COW) program. COW recognizes high school coaches who, through their hard work and dedication to young people, have made a difference in the lives of their players, community and school, and provides high schools with financial assistance to help maintain and upgrade their football programs.
Each week during the high school football season, the Panthers will select one high school football coach as the COW winner, who will receive a $1,000 donation from Carolina Panthers Charities and the NFL to his school's athletic department. COW winners are selected based upon their impact on their team, school and community.
All of this year's winners will be honored with an on-field presentation during the Panthers home game versus the Oakland Raiders on Dec. 23. At that time, the 2012 Carolina Panthers High School Coach of the Year will be announced, and the winning coach will receive an additional $2,000 donation to his school's athletic department.
All high school coaches in North and South Carolina are eligible for the COW regardless of the school's size, league or classification. However, previous COW winners may not be nominated.
High school athletic directors and principals in North and South Carolina and media members covering high school football in North and South Carolina are encouraged to nominate outstanding coaches in their region for the award by downloading and completing the nomination form.
| 2012 Carolina Panthers High School Coaches of the Week | ||
| Coach | School | Location |
| Danny Akins | Albemarle High School | Albemarle, N.C. |
| Dee Brown | Victory Christian Center School | Charlotte, N.C. |
| Bobby Carroll | York Comprehensive High School | York, S.C. |
| Kwayu Graham | Lexington High School | Lexington, N.C. |
| Josh McGee | Reagan High School | Pfafftown, N.C. |
| Dan Pippin | North Augusta High School | North Augusta, S.C. |
| Joey Price | Wallace Rose-Hill High School | Teachey, N.C. |
| Tom Sain | West Lincoln High School | Lincolnton, N.C. |
| Monty Southern | Surry Central High School | Dobson, N.C. |
| Jeff Tate | Wren High School | Piedmont, S.C. |
| Carolina Panthers High School Coaches of the Year | |||
| Year | Coach | School | Location |
| 1997 | Bob Rankin | Marion High School | Marion, S.C. |
| 1998 | Earl Smith | Millbrook High School | Raleigh, N.C. |
| 1999 | Keith Wilkes | Carver High School | Winston-Salem, N.C. |
| 2000 | Russell Stone | West Forsyth High School | Clemmons, N.C. |
| 2001 | Chuck Jordan | Conway High School | Conway, S.C. |
| 2002 | Nate Thompson | Carver's Bay High School | Hemmingway, S.C. |
| 2003 | Bob Wolfe | Apex High School | Apex, N.C. |
| 2004 | Jason Gibson | Eastern Guilford High School | Gibsonville, N.C. |
| 2005 | Tom Brown | Maiden High School | Maiden, N.C. |
| 2006 | Scott Braswell | Hoggard High School | Wilmington, N.C. |
| 2007 | Tim Pruitt | West Wilkes High School | Millers Creek, N.C. |
| 2008 | Dean Boyd | Marlboro County High School | Bennettsville, S.C. |
| 2009 | Tom Harper | Alexander Central High School | Taylorsville, N.C. |
| 2010 | Scott Chadwick | Marvin Ridge High School | Waxhaw, N.C. |
| 2011 | Richard Bailey | Jack Britt High School | Fayetteville, N.C. |
| 2012 | Kwayu Graham | Lexington High School | Lexington, N.C. |