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Danny Morrison
President

Bio

From a commitment to customer service to the newly constructed renovations in Bank of America Stadium, Danny Morrison's presence as president of the Panthers is clearly evident as the steward of Owner/Founder Jerry Richardson's vision.

Morrison's association with the Panthers actually began more than 20 years ago at Wofford College, where he served as director of athletics from 1985-97 and senior vice president from 1997-2001. As director of athletics, he coordinated a fundraising effort that enabled the college to refurbish its facilities in order to host an NFL training camp. Carolina has now conducted training camp at Wofford for 20 consecutive years, and the training camp is regarded among the best in the NFL.

In his capacity as team president, Morrison is responsible for the Panthers business operations and Bank of America Stadium business interests in addition to representing the organization in many league matters. Since assuming those duties in September 2009, the Panthers have been innovative and aggressive in improving the fan experience while reaching new levels in corporate support and sponsorships. From working closely with Richardson to providing the impetus for improvements throughout the organization, Morrison has immersed himself in the Panthers.

Most recently, he oversaw an extensive master plan study for Bank of America Stadium, which will result in a $112.5 million renovation over three years. Phase one of the enhancements was completed during the 2014 offseason with construction on escalators, scoreboards and ribbon boards as well as a new distributed sound system. The Panthers have already been one of the NFL leaders in developing a stadium Wi-Fi system.

On the league level, Morrison has established a presence as chairman of the NFL sub-committee on college relations. He also serves on NFL working groups for fan experience and coaches' benefits.

Prior to joining the Panthers, Morrison was in his fifth year as director of athletics at Texas Christian University. During his tenure at Texas Christian, Morrison directed the development of the athletics program into one of the most successful in the nation. In the 2008-09 athletics season, Texas Christian had 16 of its 20 sports represented in postseason play, and 12 were nationally ranked - highlighted by the football team's ranking of seventh in season-ending polls. Additionally, the Horned Frogs won conference titles in four sports, and three coaches earned Mountain West Conference Coach of the Year honors.

The solid foundation established under Morrison was evident even after his departure when the football team recorded an undefeated regular season and the baseball team advanced to the College World Series. Texas Christian and Florida were the only two schools to play in both a Bowl Championship Series game and the College World Series in 2009-10.

Before going to Texas Christian, Morrison was commissioner of the Southern Conference for four years from 2001-05. As commissioner, he established numerous progressive initiatives and created partnerships with corporate entities along with expanding and enhancing the conference's television schedule through various networks.

While at Wofford, Morrison became the college's first full-time director of athletics and guided the Terriers from NAIA to Division II to Division 1-AA status and membership in the Southern Conference. The linchpin of that transition was the improvement of the facilities to provide a summer home for the Panthers through a capital improvement plan.

Since coming to Charlotte, Morrison has become an integral part of the community. He has served on the board of directors for the Charlotte Sports Foundation, Charlotte Regional Partnership and Charlotte Center City Partners as well as sitting on the board of ambassadors for Levine Children's Hospital and board of directors for Project Life.

A native of Burlington, N.C., Morrison attended Wofford, lettering four years in basketball and graduating summa cum laude and Phi Beta Kappa in 1975 with a bachelor of arts in mathematics. His pursuit of excellence as athletics director earned him induction into the Wofford Athletics Hall of Fame in 2002, and he is currently on the college's board of trustees. Morrison also obtained a masters of education in administration and supervision from the University of North Carolina in 1981 and a doctorate in educational leadership from the University of South Carolina in 2000. He and his wife, Peggy, have two children: Trey and Meg.

From a commitment to customer service to the newly constructed renovations in Bank of America Stadium, Danny Morrison's presence as president of the Panthers is clearly evident as the steward of Owner/Founder Jerry Richardson's vision.

Morrison's association with the Panthers actually began more than 20 years ago at Wofford College, where he served as director of athletics from 1985-97 and senior vice president from 1997-2001. As director of athletics, he coordinated a fundraising effort that enabled the college to refurbish its facilities in order to host an NFL training camp. Carolina has now conducted training camp at Wofford for 20 consecutive years, and the training camp is regarded among the best in the NFL.

In his capacity as team president, Morrison is responsible for the Panthers business operations and Bank of America Stadium business interests in addition to representing the organization in many league matters. Since assuming those duties in September 2009, the Panthers have been innovative and aggressive in improving the fan experience while reaching new levels in corporate support and sponsorships. From working closely with Richardson to providing the impetus for improvements throughout the organization, Morrison has immersed himself in the Panthers.

Most recently, he oversaw an extensive master plan study for Bank of America Stadium, which will result in a $112.5 million renovation over three years. Phase one of the enhancements was completed during the 2014 offseason with construction on escalators, scoreboards and ribbon boards as well as a new distributed sound system. The Panthers have already been one of the NFL leaders in developing a stadium Wi-Fi system.

On the league level, Morrison has established a presence as chairman of the NFL sub-committee on college relations. He also serves on NFL working groups for fan experience and coaches' benefits.

Prior to joining the Panthers, Morrison was in his fifth year as director of athletics at Texas Christian University. During his tenure at Texas Christian, Morrison directed the development of the athletics program into one of the most successful in the nation. In the 2008-09 athletics season, Texas Christian had 16 of its 20 sports represented in postseason play, and 12 were nationally ranked - highlighted by the football team's ranking of seventh in season-ending polls. Additionally, the Horned Frogs won conference titles in four sports, and three coaches earned Mountain West Conference Coach of the Year honors.

The solid foundation established under Morrison was evident even after his departure when the football team recorded an undefeated regular season and the baseball team advanced to the College World Series. Texas Christian and Florida were the only two schools to play in both a Bowl Championship Series game and the College World Series in 2009-10.

Before going to Texas Christian, Morrison was commissioner of the Southern Conference for four years from 2001-05. As commissioner, he established numerous progressive initiatives and created partnerships with corporate entities along with expanding and enhancing the conference's television schedule through various networks.

While at Wofford, Morrison became the college's first full-time director of athletics and guided the Terriers from NAIA to Division II to Division 1-AA status and membership in the Southern Conference. The linchpin of that transition was the improvement of the facilities to provide a summer home for the Panthers through a capital improvement plan.

Since coming to Charlotte, Morrison has become an integral part of the community. He has served on the board of directors for the Charlotte Sports Foundation, Charlotte Regional Partnership and Charlotte Center City Partners as well as sitting on the board of ambassadors for Levine Children's Hospital and board of directors for Project Life.

A native of Burlington, N.C., Morrison attended Wofford, lettering four years in basketball and graduating summa cum laude and Phi Beta Kappa in 1975 with a bachelor of arts in mathematics. His pursuit of excellence as athletics director earned him induction into the Wofford Athletics Hall of Fame in 2002, and he is currently on the college's board of trustees. Morrison also obtained a masters of education in administration and supervision from the University of North Carolina in 1981 and a doctorate in educational leadership from the University of South Carolina in 2000. He and his wife, Peggy, have two children: Trey and Meg.

 

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